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The State of NIL in College Basketball in 2024: Growth, Challenges, and Transformation

As we move into 2024, Name, Image, and Likeness (NIL) continues to be a game-changer in college basketball. Since its introduction in 2021, NIL has dramatically reshaped the landscape of college athletics, providing athletes with unprecedented opportunities to monetize their personal brands. However, as NIL becomes more entrenched in the fabric of college basketball, its

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